Competing at the Strategic Level: Methods for Forgeing Core Competencies in the Media Industry 2004

Author: Xinhua News Research Institute
Publisher:
Publish Date: 2005-10-01
Features: From the content of the papers and the overall discussion at this year's conference, this year's annual meeting, in addition to embodying the characteristics of previous news academic annual meetings—combining inheritance with innovation, theory with practice, full-time and part-time research, and a wide range of topics—also has the following features:
First, based on a serious study of Xinhua's development ideas, trends, and directions, many valuable suggestions have been proposed;
Second, research on large domestic and international media groups has become more in-depth and empirical;
Third, more papers have provided a rational review and organization of implemented reform plans and measures, reflecting the requirement that feasibility studies must be comprehensive and dialectical;
Fourth, some new achievements have emerged in the research of major theoretical topics.
The papers collected in this book delve into major issues such as public opinion guidance and governance capacity building, the composition and enhancement of core competitiveness, competitive strategy selection, solving reporting challenges, reengineering the editorial process, and the operational models and competitive strategies of foreign media. These discussions help people continue to explore the path to forging and improving the core competitiveness of the media.