Analyze the Medium: Responding to Media Transformation

Author: Zhou Hongduo
Publisher:
Publish Date: 2006-06-01
Features: This book provides a macro perspective on analyzing the media economy, its trends, and countermeasures. On this basis, it conducts an in-depth analysis of how to scientifically understand media economic activities, research methods in media economics, media capital operations and investment strategies, as well as benefit analysis methods.