College English: Exploring International Business II (with CD-ROM)

Author: Wang Zhengyuan
Publisher:
Publishing Time: Not available
Features: In line with the spirit of the Ministry of Education's "Teaching Requirements for College English Courses (Trial)" in 2004, this series of college English elective textbooks was co-authored by key universities across the country to ensure a continuous four-year college English learning experience for students. College English for Practical Skills is based on the "task-based learning" concept, emphasizing pragmatic principles. Each unit focuses on a specific topic, training students' language communication skills in listening, speaking, reading, writing, and translation. Each book is accompanied by an audio CD. College English for Practical Skills – Exploring International Business II covers 15 engaging and vivid business topics such as joint ventures, signing agreements, franchising, anti-dumping, currency knowledge, financing, letters of credit, marketing and sales, customer service, and human resource management. This book is suitable as a textbook for lower-level non-English major elective courses in undergraduate universities and can also be used for self-study by students.