Practical Business English Negotiation: Strategies and Techniques (Second Edition) (with CD-ROM)

Author: Zhang Liyu, Wang Hongwei
Publisher:
Publish Date: 2004-09-01
Features: This book consists of two parts, totaling fourteen chapters. Part 1 (Chapters 1-7) focuses on introducing knowledge and language skills in international business negotiation, enabling readers to fully understand the skills and strategies of international business negotiation. Part 2 (Chapters 8-14) presents an overview of practical business English negotiation through business negotiation processes and case studies, guiding readers smoothly into the field of international business negotiation. For the convenience of readers, the latter part of the book includes translations of key and challenging sections. A multimedia audio course CD is provided at the back of the book. The book uses real-life content, presents up-to-date and rich information in a well-structured manner, and is easy to understand. It combines scientific rigor, practicality,, and operability, integrating business negotiation learning with English learning. The aim is to help readers master business negotiation knowledge, basic negotiation skills, and improve their ability to analyze and handle business negotiations.