Murdoch's New Century: The Digital Transformation of a Media Empire

Author: (USA)rom
Publisher:
Publish Date: 2005-01-01
Features: Wendy Goodman Rom's exciting new book vividly portrays one of the world's most powerful figures, the enigmatic Rupert Murdoch, to the public. Through unique visits to Murdoch and his ever-expanding media empire, Rom paints a clear portrait of the man who created one of the planet's largest media companies single-handedly. It is an epic story that cannot be missed. Media mogul Rupert Murdoch is one of the world's most prominent and controversial business figures, having created a real legend in his own time. Murdoch is known for his high-risk investments. Through a series of near-gamble high-risk investments, Murdoch not only gained wealth and influence but also repeatedly disproved the skepticism of the doubters. His current Sky Global Network is the largest media enterprise he has created in his business career, a behemoth with total assets worth hundreds of billions of dollars. Author Rom, through interviews with Murdoch himself, his sons, other senior officials, senior managers, and business partners of the company, dramatically records the strategic adventures of News Corp in digital media broadcasting, e-commerce, and the creation of Sky Global Network in the book, providing a comprehensive analysis of the superb business skills of the Murdoch family, the operational strategy of News Corp, and the macro landscape of the media industry.