Travel English (Advanced) (Second Edition)

Author: Duan Kaicheng
Publisher:
Publish Date: 2004-01-01
Features: Tourism English (Advanced) is the first comprehensive professional textbook in China that integrates practical oral English for tourism, specialized reading materials in tourism English, English-Chinese translation skills for tourism management, and writing of tourism application documents. It is suitable for senior students in tourism management, tourism industry management personnel, and self-learners of tourism English. The book is divided into 21 lessons, each featuring short introductions on Chinese-English intercultural communication, Chinese-English linguistic comparison, Chinese-English translation techniques, and English writing knowledge. This textbook strives to combine fundamentals with professionalism, knowledge with skills, and introduces the latest trends in international tourism to comprehensively enhance students' overall tourism English communication abilities while cultivating cross-era talents for the tourism industry. For undergraduate English instructors in tourism management who use this textbook, the authors suggest: Avoid rigidly applying traditional intensive reading or CET-4/CET-6 exam teaching methods to this textbook. Instead, determine the duration of textbook usage based on the cultivation objectives of the institution's tourism management program, the actual development of the tourism industry, students' English proficiency, their understanding of the current tourism industry, and practical needs. Use the textbook flexibly, appropriately reducing or adding content in teaching, with a focus on extensive practice to fully leverage students' initiative. Encourage students to read more, think more, and do more to comprehensively improve their practical English application skills.