Sports Industry Organization Management: Accountable for Performance

Author: Daniel K. L. Chao (USA)
Publisher:
Publish Date: 2005-07-01
Features: This series comprehensively covers all important areas of sports industry management, drawing on the curriculum of renowned international sports industry management programs. Most editions of the series have been revised multiple times and have long established themselves as classics and authorities abroad, with some even revised to the 12th edition, known as evergreen textbooks. They hold inspirational, guiding, and practical value in promoting the development and growth of China's sports industry market. The advanced concepts of sports industry management, as well as the practical skills and methods in sports and marketing management, will serve as a solid foundation for rapidly elevating the level of sports industry management education in China. From Sports Economics, Sports Management, Sports Marketing, Sports Operations Management, Sports Finance, and Sports Communication, to Sports Psychology and Sports Sociology, this translated series provides a comprehensive and well-structured knowledge framework for those aspiring to engage in sports industry operations and management. As the use of this textbook series expands and market demand increases, we also plan to introduce additional practical textbooks in the future.