Data Mining Customer Relationship Management: The Science and Art of Customer Relationship Management

Author: Michael Berry
Publisher:
Publish Date: 2004-01-01
Features: This book addresses two important issues: explaining data mining from a practical operational perspective and connecting it to the business world. Too many data miners forget that they ultimately serve the business, but the authors of this book avoid this basic mistake. If you are interested in data mining, this book is a must-read. Data mining is the fastest-growing technology in the field of information, and experts from various disciplines, such as statisticians and database specialists, have found opportunities for growth in it, making data mining an increasingly hot topic in the business world. With the development of information technology, people have increasingly sophisticated means of collecting data, leading to the accumulation of massive datasets that reach GB or even TB levels, and high-dimensional data is also becoming mainstream. These massive datasets and their high-dimensional characteristics make traditional data analysis methods seem inadequate. The continuous advancement of computer performance allows us to expect computers to help us analyze and understand data, enabling us to make informed decisions based on rich data.