King of Multiple Crowns - The Complete Book of Winning Marketing

Author: Xie Lifu Anran
Publisher:
Publish Date: 2002-09-01
Features: Guo Huayan, one of the top ten wealthiest individuals in Asia listed by Forbes magazine every year since the 1990s, with his wealth ranking first in Malaysia. He controls one-tenth of the world's sugar trade. He has established a vast Shangri-La Hotels system across Asia. He is the largest shareholder of Hong Kong's TVB. He built the China World Trade Center in Beijing. His exceptionally low-key style has created countless miracles for him while also adding a touch of great legend to his career. Guo Huayan possesses extraordinary courage, versatile marketing strategies, and keen judgment. Adhering to the business traditions of the Chinese, he continuously explores new ideas for diversified cross-border operations, earning him titles such as "King of Sugar in Asia," "Hotel Tycoon," and "Media Emperor."