Treasure Yao Ming ()

Author: Wang Bing, Liu Yaping
Publisher:
Publish Date: 2003-05-01
Features: The publication of "Treasure Yao Ming" is a concentrated reflection of the numerous commercial and social values that have emerged and diverged around Yao Ming. In fact, the star-making movement surrounding Yao Ming has become the core content of the NBA's global promotion plan. Through Yao Ming, the NBA will seize its second golden opportunity for globalization. Yao Ming is a miracle and a legend in world basketball. His presence has allowed the world to gain a deeper understanding of China and recognize the Chinese people. I even believe that the emergence of Yao Ming can instill greater confidence and vitality in the global Chinese community in their work and daily lives! The magic of Yao Ming comes from the 1.3 billion Chinese people, and he stands behind the entire China. The Chinese diaspora is spread across the globe. Through the healthy and positive image of Yao Ming, the world is told that China is earnestly moving towards the world. While Chinese people pursue personal success and strive, they are also gaining the personal wealth that comes from their hard work.