Bill Gates' savage army

Author: Jennifer Aschman et al. (USA)
Publisher:
Publish Date: 2003-11-01
Features: In the past 15 years, Bill Gates has transformed from an unknown to the world's richest person, now leading a giant company in the extraordinary computer industry. But through this book, guided by insiders, we can see the real Microsoft beyond the glamorous surface. How did Microsoft initially miss the opportunity to develop a web browser, allowing Netscape to surge ahead as a pioneer? Did they really leverage the leading advantage of the Macintosh's windowed interface to extract profits? In the autobiography of GO's CEO, Sheryl Kaplan, the process of Microsoft catching up and defeating their handwriting recognition system is described—what is the truth behind it? In Microsoft's first $500,000 marketing myth, how did the hotel pillows in Las Vegas end up printed with the logo of Windows, which was purely fictional at the time? The revelations in this book are certainly far more astonishing than press releases or meticulously worded court documents. Through the vivid and winding account of Microsoft's former engineer Marin Eller, we will uncover many fascinating anecdotes within the giant. Gates and Microsoft are neither the source of innovation revered by his admirers nor the empire of evil despised by his enemies. Microsoft possesses invaluable core assets, which allows it, and indeed has allowed it, to wield a stick against its competitors. Beyond that, Microsoft is more like a cartoon character. In the past 15 years, Bill Gates has transformed from an unknown to the world's richest person, now leading a giant company in the extraordinary computer industry. But through this book, guided by insiders, we can see the real Microsoft beyond the glamorous surface. How did Microsoft initially miss the opportunity to develop a web browser, allowing Netscape to surge ahead as a pioneer? Did they really leverage the leading advantage of the Macintosh's windowed interface to extract profits? In the autobiography of GO's CEO, Sheryl Kaplan, the process of Microsoft catching up and defeating their handwriting recognition system is described—what is the truth behind it? In Microsoft's first $500,000 marketing myth, how did the hotel pillows in Las Vegas end up printed with the logo of Windows, which was purely fictional at the time?