CCTV Discovery.4

Author: Xue Jijun
Publisher:
Publish Date: 2005-05-01
Features: "Journey to Discovery" is the only science exploration documentary program on China Central Television (CCTV). It examines the course of human civilization from a scientific perspective and pursues the truth with a spirit of discovery. After four years of broadcasting, it gained widespread popularity and was hailed as "China's Discovery." Compared to other programs, "Journey to Discovery" has very distinct features. Its captivating appeal lies in its storytelling approach. First comes a story, then the connections between events, and finally the scientific key to solving the mystery. Here, knowledge is set in the background, with stories driving the knowledge and science woven into the plot to achieve the goal of education through entertainment. This entertaining creative method is not our invention, but we were indeed pioneers in science programs in China.
The second feature is the program's value in media. A good program, one with artistic value, must necessarily fulfill the roles of education and promotion. Education and promotion can take various forms—shouting from the rooftops, expressing oneself directly, or calmly and objectively disseminating the spirit of science. We chose the latter.
The third value is at the social level, where it primarily reflects a cognitive value. Science itself is a clear and distinct attitude—seeking truth, being pragmatic, and being realistic. It gradually imbues the audience with the spirit and attitude of science, naturally leading to social value. "Journey to Discovery" will take readers on a journey of scientific revelation and puzzle-solving. Pushing aside the layers of mystery in fields such as archaeology, biology, architecture, medicine, and geography, this series of books uses a suspenseful storytelling style to showcase the process of unraveling mysteries step by step, revealing the wonders of the world with a scientific attitude and perspective. Each chapter begins with a story for the readers, followed by the connections between events, and finally the scientific key to solving the mystery. Knowledge is set in the background, suspense triggers the readers, stories introduce the knowledge, and science is woven into the plot.
One of the key features of "Journey to Discovery" is the integration of suspense and entertainment throughout. While calmly and objectively delving into the scientific significance behind the surface, it allows readers to truly experience the charm of discovery, feel the rigor of exploring the unknown, and enjoy the pleasure of reading. Knowledge from various fields is woven together in a series of progressively unfolding stories. Not only do readers gain scientific knowledge, but more importantly, they acquire the mindset of exploring the unknown and experience the joy of scientific discovery.
Another key feature of "Journey to Discovery" is that the mysteries and mysterious places explored in the book are basically unique to China. Chinese readers can sense this and can participate in and appreciate them in real life. For example, chapters like "The Mystery of the Wildman," "Unidentified Flying Objects in Chinese Skies," "Will the Giant Panda Go Extinct?" and "The Legend of the Falcon" all describe unsolved mysteries within China. For readers who have the opportunity to witness them firsthand, there is even the possibility of personally uncovering these mysteries.