Author: Guo Mingrui
Publisher:
Publish Date: 2003-07-01
Features: In today's capital investments, almost half are related to information technology. However, decision-makers still find themselves frequently asking some fundamental questions, such as: Can technology truly add value? If so, when can it add value? Where should we find the return on technology? What are the best ways to quantify the ROI (Return on Investment) of technology? How can we maximize ROI? If you are seeking answers to these questions, you can refer to the powerful new tools provided in this book.
The book is divided into 12 chapters and presents in-depth yet accessible introductions to issues related to the return on information technology by combining theory, methods, and case studies. It analyzes the paradox of IT return and the strategic role of technology, proposing lessons learned analysis and a process-based approach to balancing multiple objectives of technology return. The book covers topics such as the S-curve of technology, technology validation models, and frameworks for implementing IT return. It also examines the challenges and opportunities of evaluating IT return in the context of e-commerce. Finally, the author uses a real-world case study to evaluate IT return and proposes an action plan for successfully measuring IT return.
IT investment return
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