Switch Thinking to Find Customers: Techniques for Developing New Clients

Author: Fan Yunfeng
Publisher:
Publish Date: 2003-09-01
Features: Zhong Pengrong: Analyzing cutting-edge marketing theories, a practical toolbook for corporate market operations. Ye Maozhong: China has never lacked guidance from advanced marketing concepts; the real challenge lies in localizing "imported" ideas. This book uses numerous local case studies to make complex concepts easy to understand. Chen Fang: Development is the hard truth, selling requires real skills. Mr. Fan Yunfeng is a pioneer in practical marketing. His calligraphy and painting, his art, and his marketing skills are equally captivating. Calligraphy and painting share the same origin, and I believe his works must be full of innovation, surprise, and romance. Renowned experts such as Zhong Pengrong, Ye Maozhong, Chen Fang, and others have contributed insightful comments. Over 200 large and medium-sized enterprises have purchased this book as a training.
Today, we have entered an era centered on customers. It is more meaningful to give someone a lifetime of wisdom than a temporary supply of food and clothing, and more lasting to provide them with long-term thinking than short-term cunning. When many believe that only profit-driven survival is possible, let us adopt a different mindset, a different way of living, and a different life. Find customers with a different mindset—what kind of mindset? There are many types: lateral, reverse, divergent, and so on, varying with people, time, place, and circumstances. They are diverse and countless, but the key is to generalize and apply flexibly, gradually achieving a state of comprehensive understanding and effortless mastery.
Time and space change, and the mind is boundless. Therefore, this book only aims to inspire readers to think differently and open new horizons. It succinctly explains the scientific steps and techniques for enterprises to develop customers, without any grandiose claims. In the modern marketing era, people often say the market is like a battlefield, but I prefer to say that only mutual benefit and integrity can build a lasting bridge between customers and enterprises.