Practical telemarketing tips

Author: American Professional Publishing House
Publisher:
Publish Date: 2003-07-01
Features: "Business Reference Series" books are tailor-made for business professionals (as they don't have much time to read large, highly theoretical books), featuring practicality and brevity, integrating advanced international management and marketing concepts to bring readers the latest professional knowledge and practical methods. Practicality, advanced concepts, readability, and innovation are the characteristics and advantages of this series. "Practical Telemarketing Techniques" provides practical marketing methods, teaching you how to respond effectively and creatively to frustrating phone conversations and situations. This book will show you how to confidently pick up the phone for a good start, handle complaints appropriately, screen calls effectively, and leave a strong impression on the other party.