Business English Writing (Business English Category)

Author: Hu Yingkun, Che Lijuan
Publisher:
Publish Date: 2005-09-01
Features: This book applies the latest research findings on business communication from both domestic and international sources. Starting from principles, it highlights the characteristics of business writing, emphasizing a clear, concise, and correct writing style and approach. While cultivating students' analytical and judgmental skills, it also inspires critical thinking and creativity. The book introduces the structure and features of business letters, provides common sentence patterns and expressions for various types of letters, and illustrates the writing principles and precautions for each type of letter through positive and negative examples. It covers the writing of various business letters, including complaints, claims, sales letters, invitations, thank-you letters, memoranda, meeting minutes, resumes, application letters, letters of intent, reports, and surveys. It is accompanied by a wealth of exercises to help students comprehensively improve their business English writing skills and communication techniques.