Business English Negotiation: Business English Category

Author: Yu Muhong, Zhang Ruwen
Publisher:
Publish Date: 2005-09-01
Features: This book is meticulously compiled to meet the growing demand for business negotiation professionals in China following its entry into the WTO. It comprehensively introduces relevant knowledge of business negotiation, integrating practicality and operability, making it particularly suitable as a textbook for students majoring in international finance, trade, and related fields. The book consists of 7 chapters, covering the relevant concepts of business negotiation, the principles commonly followed in business negotiation, the various stages of business negotiation, the strategies and techniques used in negotiation, and the different types of business negotiation. Additionally, the book emphasizes the various etiquette considerations in business negotiation and discusses how to overcome barriers caused by cultural differences in cross-cultural business negotiations. The book also provides unique case analyses, simulated negotiations, and role-playing exercises, enabling students to immerse themselves in real-world business scenarios and confront commercial challenges.