Businesswoman (Includes Tape)

Author: (English) Evans
Publisher:
Publish Date: 2004-05-01
Features: Some people are discussing the company's financial performance or recent sales figures. Others are discussing how to launch a movement to save the Brazilian rainforest. This building is the headquarters of a company founded by a lady named Anita Roddick in 1976. In just a few years, her company grew from a small store into a large multinational enterprise. During this time, she showed people that businesses are not just about making money. She believed that businesses can play a role in helping the world become a better place. Over the years, professional women have found that they have very few opportunities to reach top-level positions. The owners of large companies are almost always men. They are good at managing money but not at managing people. Most of them are skilled at selling traditional products but not at innovation. Many of them think in the same way, speak the same language, and wear the same dark suits. However, in recent years, businesses have changed. Now there are opportunities for people to update their mindset and manage innovation. Women can finally try new work approaches. Although many women still face various problems at work, an increasing number of women are reaching the peak of their careers. This book tells the stories of five businesswomen from different backgrounds who have reached the peak of their careers through different ways. They have all achieved success by establishing new businesses using their unique skills.