Business Empire: Autobiography of Richard Branson

Author: (English) Richard Branson
Publisher:
Publish Date: 2004-01-01
Features: He was elected as the "most intelligent person in the UK" in a British media poll; he often takes bold actions, such as running naked to promote his company's products, making him the "most attention-grabbing hippie capitalist" in the UK; he has flown a hot air balloon around the world; he has driven a tank into Times Square in New York; he has piloted his own plane into Baghdad during the Gulf War to rescue hostages; he is seen as an arrogant nouveau riche, yet at the same time, he is an idol of CEOs from major companies around the world. These whimsical and seemingly unrelated elements make up Richard Branson, Chairman and CEO of Virgin Group, the mischievous rebel of the business world, a household name in Europe and America, and the world's most legendary billionaire.