MBA Advanced Management English: DIY Practice Disc (Includes Disc)

Author: Huang Jun, Yu Huifen
Publisher:
Publish Date: 2004-11-01
Features: MBA is a relatively mature training and education system that originated in the United States. In the past decade, it has been rapidly introduced into China and has gained widespread popularity. EMBA, on the other hand, is internationally recognized as a higher level of MBA, aimed at cultivating senior management talent with a global strategic vision and the ability to participate in international economic and technological cooperation and competition. To meet market demand, current domestic MBA programs, especially EMBA, strive to align with international standards by using original English textbooks, conducting some courses in English or bilingual instruction, hiring foreign experts to teach core courses, or even partnering with foreign universities to establish joint programs or providing faculty and internship bases. However, can students' English proficiency adapt to this internationalized training? Our survey results show that only a small number of students can understand fully English instruction, making it difficult to achieve true English interactive teaching in the classroom. Listening to lectures through translation is not only time-consuming, labor-intensive, and inefficient. To help (E)MBA students or candidates improve their comprehensive English application skills quickly, we have developed a unique textbook and DIY practice CD-ROM. The main features of this textbook are: 1. Carefully selected materials, interactive learning; 2. Easy to operate, combining speaking and writing; 3. Think critically, study diligently, and practice thoroughly; 4. Independent learning, flexible time management. The designer of this software, Professor Huang Jun, is one of the earliest English teachers in China to use Computer-Assisted Language Learning (CALL). In 1989, he received the "National Higher Education Research and Teaching Excellence Award" and a special state subsidy. The authors of this textbook are all experienced senior teachers who are engaged in English teaching and have studied business overseas with advanced management experience. The recordings for the CD-ROM exercises were co-produced by Professor Huang and Associate Professor Liu Yufan, who has studied in the United States for many years, using both British and American accents, aiming to provide learners with flexibility. As long as learners fully utilize the multiple functions of the exercises, study diligently, practice frequently, and strive to imitate, they can achieve the expected goals. This textbook is not only suitable for teachers to use as a (E)MBA English course material, saving classroom practice time and more effectively helping students complete their studies, but it can also be used by students preparing for MBA and EMBA for self-study. Business professional graduate students can also use it to improve their English proficiency and benefit from it.