Social Psychology (Fifth Edition, Chinese Second Edition)

Author: Elliot Aronson et al. (USA)
Publisher:
Publish Date: 2007-01-01
Features: The authors of this book are outstanding social psychologists from the United States. Professor Elliot Aronson, one of the authors, is the only psychologist in the 110-year history of the American Psychological Association (APA) to have won all three major awards—the Outstanding Writing Award, the Teaching Award, and the Research Award. This book embodies the authors' years of teaching experience and research achievements. It is comprehensive, systematic, and coherent, covering the fundamental issues and research methods of social psychology, as well as individual perceptions of society and the self, individual attitudes and conformity behavior, group processes and interpersonal communication, prosocial behavior and aggression—various social psychological and behavioral characteristics. It reflects the practical value of social psychology in fields such as health, the environment, and law. The book's distinctive feature lies in its detailed description of classic studies and contemporary advancements in social psychology, as well as its research approach that starts with solving real-world problems and elucidates profound theories through stories that occur in people's daily lives. Reading this book allows readers to appreciate the rich research content of social psychology while gaining a deeper understanding of life and society.