Ethics in Business: A Financial Observer's Notes

Author: Ni Wenwen
Publisher:
Publish Date: 2007-01-01
Features: Selected from "Observer" column of China Entrepreneurs. The author is a financial and economic observer with a global perspective. Many of the issues he closely observes are practical problems that entrepreneurs in various countries may encounter during the development of global business civilization. His keen observation skills and grasp of trends will provide new perspectives for business professionals. – Wu Jianmin (President of the Diplomatic Academy of China)
I believe Wenwen is one of the editors who is most connected with the business world among those in the field of enterprise publications. He is not only familiar with the affairs of enterprises but also with the people behind them. He has a sincere love for Chinese enterprises. It is precisely because of his perspective and attitude that the words he writes today hold great value for the Chinese business community. – Ning Gaoning (Chairman of COFCO)
Based on the "Observer" column of China Entrepreneurs, this is Wenwen's second book written for business leaders. During the miraculous rise of China's vast economy, no media outlet has yet emerged to match it. China Entrepreneurs is a persistent pursuer of this goal. When a large number of outstanding enterprises and business leaders supporting the miracle have emerged, few can truly understand and judge them. Wenwen is a leading explorer. Over the years, Wenwen's writing has evolved from being clever and grand, from being technical to emphasizing principles, from (rooted in a local perspective) to embracing a global vision. The value of his words to Chinese enterprises and entrepreneurs is highly respected by the entrepreneur Ning Gaoning, who has accurately evaluated it in the preface to the book. Here, I would like to say something special: Ning Gaoning's preface is worth careful reading by all media professionals in China who cover economics and business. – Liu Donghua (President of China Entrepreneurs magazine)
People in the business world are often afraid that commentators will be too idealistic when reviewing them. Wenwen's articles offer criticism, advice, and reflections, making them feel very practical and thought-provoking. People in the business world hope to see insightful analyses of their industry and wish that China's academia and critics could provide more useful guidance to businesses. While Wenwen's articles may not completely solve these problems, his intentions are kind and his perspective touches upon these issues on many levels. I think it's a good start.
Today, people in the business world face various demands from different directions. Wenwen's articles focus on the fundamental health of enterprises, which is precisely the condition that allows businesses to achieve more goals. This reflects his deep understanding of the business environment. – Ning Gaoning
People in the business world are often afraid that commentators will be too idealistic when reviewing them. Wenwen's articles offer criticism, advice, and reflections, making them feel practical and thought-provoking. People in the business world are often wary of commentators who are distant from the industry. Reading Wenwen's articles, one feels that he is close to the business world, knows what is happening, and his comments and views have proven to be reasonable over time. People in the business world hope to see insightful analyses of their industry and wish that China's academia and critics could provide more useful guidance. While Wenwen's articles may not completely solve these problems, his intentions are kind and his perspective touches upon these issues on many levels. I think it's a good start.
Today, people in the business world face various demands from different directions. Wenwen's articles focus on the fundamental health of enterprises, which is precisely the condition that allows businesses to achieve more goals. This reflects his deep understanding of the business environment.