Decision Psychology

Author: Zhuang Jinying
Publisher:
Publish Date: 2006-11-01
Features: All human behavior is the result of decision-making, and the study of decision-making psychology has become a hot topic. This book interprets human judgment and decision-making at the behavioral level, particularly risk decision-making in the economic field. It provides a detailed and systematic introduction to the theoretical premises, basic assumptions, theoretical claims, and empirical facts of the three paradigms of decision-making research (standardized, descriptive, and evolutionary). It especially explores descriptive decision-making and evolutionary paradigms, analyzing the patterns, characteristics, and formation mechanisms of judgment and decision-making phenomena from multiple perspectives, including perception, memory, thinking, and emotion. The author of this book emphasizes the understanding of decision-making phenomena from an adaptive perspective in the evolutionary paradigm and attempts to study the relationship between emotions and decision-making, as well as the mechanisms of intuitive decision-making from this perspective. Additionally, it introduces content on decision-making styles and group decision-making. The book "Decision Psychology" is rich in case studies, cutting-edge in content, innovative in perspectives, and clearly and concisely argued, making it worth reading. It is suitable for college students in psychology, management, economics, sociology, and other related fields, as well as for scholars in the field for research reference.