Strategic Economics (Third Edition)

Author: Michael Porter
Publisher:
Publish Date: 2006-10-01
Features: Michael Porter, a professor at Harvard Business School, is a representative figure in the study of corporate strategic management from an economic perspective. His theories became the mainstream views of corporate strategic management in the 1980s, and the book Strategic Economics challenged this mainstream perspective. The book partially introduces economies of scale and scope (horizontal boundaries), make-or-buy decisions (vertical boundaries), and diversification issues. The second part analyzes markets and competition, including competitor analysis, strategic commitments, price competition, market entry and exit, and industry analysis. The third part discusses strategic positioning and its dynamics, including gaining and maintaining competitive advantages, measuring corporate performance, etc. Additionally, it introduces the economic perspective in internal organization theory, including incentives in the firm, the relationship between strategy and structure, policies, power, and culture, as well as the role of general managers in the formulation and implementation of strategy. Key Features of the Book:
- Novel content. The principles of corporate strategy section incorporates the core content of transaction cost economics, industrial organization theory, industrial economics, and strategic theory, reflecting the latest major research findings in the field.
- Rigorous academic foundation. It emphasizes the disciplinary basis of the course and maintains a high degree of scientific rigor in its discussions. The book cites a large number of references, providing readers with guidance for further reading and research. Additionally, it includes review questions for each chapter to facilitate understanding and application of the content.
- Rich examples. Each chapter features several examples, offering readers abundant practical insights.
This book is suitable for MBA students, management majors, participants in advanced management training programs, and senior corporate executives.