Business Chinese (Intermediate) (With CD-ROM)

Author: Liang Yong, Wang Qingyun
Publisher:
Publishing Date: Not available
Features: This textbook emphasizes improving students' cross-cultural communication skills. A significant number of texts and exercises require students to compare China's economic and business management approaches with those of their own countries, thereby enhancing their understanding of the similarities and differences in the economic relationships between the two nations. The topics of the texts also take into account different perspectives across cultures, including accounts from Chinese business managers, collaborations between foreign and Chinese business partners, evaluations of China's investment environment by foreign investors, and macro-level introductions by Chinese government officials, and so on. The book consists of ten lessons. Each lesson is divided into five units: intensive reading, reading, writing, interactive exercises, and comprehensive exercises. The intensive reading unit typically features a core article on a business economics or business management topic, accompanied by relevant background materials to deepen understanding of the lesson's theme. The reading unit extends and expands on the content of the intensive reading, not only repeating key vocabulary and connecting related knowledge points but also focusing on relevance to real-life situations, as well as the liveliness and of the content in terms of form. The writing unit provides students with common business application examples and writing knowledge, enabling them to grasp the typical vocabulary and formatting of such documents. It also designs specific scenarios to allow students, under the guidance of their teachers, to practice simple business application writing in Chinese. The interactive exercise unit focuses on practicing common economic and trade language, offering typical sentence patterns and vocabulary. The comprehensive exercises at the end of each lesson are oral and written exercises on key vocabulary and grammatical phenomena, aiming to comprehensively reinforce and expand the use of the lesson's content and knowledge points. This book is an economic and trade Chinese textbook designed for foreigners learning Chinese. It is suitable for advanced Chinese learners and second-year (and above) foreign students in Chinese universities, as well as students in Chinese training programs or overseas universities with corresponding Chinese proficiency levels. The book consists of ten lessons, each covering a specific topic related to the main areas of foreign investment in China: China's economic conditions, investment environment, investment strategies, business management, human resources, market research, marketing strategies, international trade, and corporate culture. Each lesson is designed around a specific topic, with five units—intensive reading, reading, writing, interactive exercises, and comprehensive exercises—to train and improve economic and trade Chinese skills and enhance students' understanding of China's economy and trade from multiple perspectives: listening, speaking, reading, and writing.