Profitability and Growth: Disney's Key Strategies

Author: Dong Guanzhi, Li Lizhi
Publisher:
Publish Date: 2006-12-01
Features: This book is a comprehensive study of the world-renowned Disney Company. It deeply analyzes the key strategies of Disney in making happiness a global industry, depicts the decisive processes by which Disney has long maintained its leadership in the world entertainment industry, reveals the exceptional management secrets of Disney, and elaborates on the fundamental principles behind Disney's profit growth myth. This book provides a blueprint for Chinese enterprises aspiring to grow and strengthen. It provides detailed introductions to the core industrial system constructed by Disney, systematically presents the operational information of Disney's financial indicators, and comprehensively analyzes Disney's unique and highly acclaimed practices in business philosophy, product development, marketing, quality management, and human resources. These contents are not only inspiring but also highly practical. Therefore, this book serves as a practical guide for enterprise growth, making it an essential classic textbook for business managers, as well as an invaluable real-world case study for university students in business management, business administration, tourism management, financial management, human resource management, and marketing.