Modern Enterprise Marketing Plan Writing: Classic Case Studies

Author: Hu Zhanyou
Publisher:
Publishing Time: Not Available
Features: This book creatively analyzes and summarizes the marketing management experience of modern enterprises. Following the characteristics of the survival and development of modern enterprises, it selects successful marketing case studies from domestic and international enterprises and systematically explains the writing of marketing plans for modern enterprises. It is simple, easy to understand, and standardized, emphasizing both theoretical depth and practicality; it prioritizes innovation and guidance. A pure, hands-on version, it serves as a desk reference for marketers. Scientific market research, smooth sales channels, effective marketing methods, humanized personnel management, and market-oriented customer management are all covered in this book!