Human-Unit Integration: A New Global Competition Mindset of the CEO of Haier Group

Author: Cheng Shubo et al
Publisher:
Publish Date: 2007-01-01
Features: As is well known, Zhang Ruimin is a contemporary master of management in China. The brilliance of many of his ideas almost transcends the wisdom of his era. While many entrepreneurs in China can be called managers, only Zhang Ruimin can truly be regarded as a master of management. After leading Haier to implement SBU (Small Business Unit) and based on the exploration of market chain business process reengineering, Zhang Ruimin creatively proposed the strategically significant "Man-Order Unity" competitive model in September 2005. This set off a wave of excitement. Since the proposal of Zhang Ruimin's "Man-Order Unity" competitive model, it has caused a stir in both the business and management communities. The business and management communities generally believe that "Man-Order Unity" can play a clear and evident strategic role in the development of enterprises, where a single hair can move the whole body, solving tactical, ideological, and strategic problems that many enterprises cannot resolve. Therefore, they have given it high praise, with some experts even considering this winning global market competitive model as a management model on par with Toyota's "Lean Production Model" and Dell's "Direct Sales Model"—the "Haier Model."
This book provides an in-depth analysis of Zhang Ruimin's "Man-Order Unity" competitive model against the backdrop of economic globalization and market internationalization, and elaborates on it in a more detailed and straightforward manner by combining Haier's past and present. In terms of the book's structure, we strive to follow Zhang Ruimin's original theoretical framework, ensuring both continuity and supplementation based on the actual situation of Chinese enterprises. To enhance readability, this book also includes classic cases of Haier's implementation of the "Man-Order Unity" competitive model when explaining this innovative management theory.