Marketing must have a way: 7 steps to turn products into money

Author: Zhang Ying, Zhang Deyou
Publisher:
Publish Date: 2006-12-01
Features: Whether it's a company or a country, as long as there is an organization, there must be corresponding politics. For a company, internal politics focuses on management and improving efficiency, while external politics aims to solve marketing challenges and expand markets. Marketing is the core issue that determines a company's success or failure, yet how many companies are stuck, helpless, or even at their wit's end when faced with the question of "how to succeed in marketing." This book focuses on a company's "external politics" – how to effectively market products; it is clear-cut – marketing has a way! It narrates the "exciting leap" of a commodity, which refers to the seven steps from commodity to money: marketing team building, strategy formulation, information research, logistics support, publicity strategies, distributor management, and accounts receivable control. Logically rigorous and concise in length, it provides managers with ideas and examples for marketing operations.