Economic Globalization and Corporate Strategy (Chinese-Japanese Contrast)

Author: Tang Haiyan
Publisher:
Publish Date: 2006-09-30
Features: Facing the opportunities and challenges brought by economic globalization to the development of economies in various countries, enterprises on all sides need to adapt to historical trends by appropriately adjusting their corporate strategies and tactics to respond to fierce competition from all directions. On the other hand, they also need to take various forms of measures to mitigate certain risks and promote the smooth internationalization of their operations. Therefore, examining and researching the relationship between economic globalization and corporate strategy, as well as the resulting effects, is highly beneficial for enterprises in various countries to smoothly integrate into the process of economic globalization. The significance of publishing this book lies in this. The book consists of two parts. The first part is the Chinese section on economic globalization and corporate strategy, covering topics such as "Changes in International Trade Order under Globalization," "Globalization Strategy of Joint Venture Small and Medium Enterprises," "Joint Venture Enterprises and Japanese Management in China's Inland Regions," and "Intellectual Property Management and Strategy Research of Taiwanese Enterprises." The second part is the Japanese section. This book is suitable for students and researchers in economics-related fields at universities in China and Japan.