Sun Tzu Business Strategy: Innovative Wisdom for Individuals and Enterprises to Win the Future

Author: Zhang Chengdu
Publisher:
Publish Date: 2006-07-01
Features: Innovative wisdom in transforming mindset from military warfare to business warfare. Using Chinese military philosophy and the unique thinking traits of the Chinese, it delves into the philosophy of enterprises, offering significant practical value. Every point is sharp and to the point. It provides innovative wisdom for corporate decision-making and the best solutions for personal mindset improvement. The realm of Chinese entrepreneurs: "Sun Tzu" in doing business, "Confucius" in being human, and "Lao Tzu" in nurturing the mind. The business world is like a battlefield—how can Chinese enterprises win in fierce competition? How can they build core competitiveness? We must not only introduce and absorb advanced management techniques and tools from abroad but also creatively integrate and digest the essence of Chinese culture and wisdom, adopting competition strategies with Chinese characteristics and following a Chinese approach to business. This book applies the military strategic thinking of the Art of War while fully considering the realities of Chinese enterprises. It thoroughly analyzes the operational strategies, management arts, and cultural impacts of Chinese enterprises, cutting into the key issues of Chinese enterprises "rooted in grassroots." It helps contemporary business managers transform their mindsets, elevate their levels and realms in being human, doing business, and nurturing the mind, thereby fundamentally enhancing the core competitiveness of Chinese enterprises.