Advertising Planning and Creative (Second Edition)

Author: Wei Junying
Publisher:
Publish Date: 2006-01-01
Features: This book combines further adjustments and reforms in the field of advertising, attempting to interpret advertising from a new perspective while inheriting traditional strengths and promoting advantages. It also emphasizes guidance on practical application. The added content in this revision adheres to this pragmatic spirit.
Introduction: The book includes advertising strategies for creating markets; placing advertising within the marketing framework; essential principles and workflows; and starting with market research, among other content.