Wang Wenliang's Complete Sales Book (2nd Edition)

Author: Wang Wenliang
Publisher:
Publish Date: 2006-02-01
Features: Founder of Modern Sales Science in China, the first comprehensive sales science book in China; required course for all MBA and EMBA programs in Chinese universities; essential reading for all general managers and marketing directors in Chinese companies
Brief Introduction: The first comprehensive sales science book in China, the first original work that combines the experience of multinational companies with the specific conditions of China, and integrates Western economics and MBA case studies. This book will provide significant help to 60 million Chinese sales personnel, offer a comprehensive reference for the sales manager qualification certification standards in China, and serve as a must-read for MBA and marketing students. Whether in China or the world, sales are considered a part of marketing planning. Sales work itself lacks scientific research and definitive results. Regarding sales science, there is no textbook in the entire country. Students in marketing majors at all Chinese universities do not understand what sales is or how to learn about sales science. This is a very sad situation. The author of this book established sales science, studying it as an independent discipline. This comprehensive sales science book should be the first in China, serving as a pioneering work that lays the foundation for the field of sales science.