Rejuvenate the glory of the old trademark

Author: Fang Huiping
Publisher:
Publish Date: 2006-04-01
Features: The trademark strategy is an important part of implementing and carrying out Shanghai Municipal Committee and Municipal Government's "Science and Education Revitalize Shanghai" strategy. Actively leveraging the foundational and leading role of a large number of historically accumulated old trademarks in Shanghai, which are rich in historical and cultural heritage and national characteristics, and reviving these self-owned intellectual property old trademarks will be a powerful booster for enhancing Shanghai's economic competitiveness in the new era. From July 2005 to the end of December, the "Old Trademarks Reclaiming Glory Promotion Activity" was successfully held in Shanghai, organized by the Shanghai Trademark Association and the Shanghai Famous Trademark Certification Committee, co-organized by relevant industry associations, and supported by units such as the Shanghai Bureau of Administration for Industry and Commerce and the Huangpu District People's Government, as well as the Liberation Daily Press Group. This book aims to systematically review and reflect on this event, and together with a broad readership, explore successes and failures, share experiences, and set examples around the issue of "Old Trademark Development Strategy."