Shenzhen Advertising for 26 Years: 1979-2005

Author: Peng Shuxi, Wu Yumin
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Features: This book is co-authored by experts and scholars from the Shenzhen Municipal Bureau of Industry and Commerce, Shenzhen University, and the Shenzhen Advertising Association. Through extensive research and the collection and organization of primary documents, the authors conduct an in-depth, multi-faceted study of the development of Shenzhen's advertising industry from 1979 to 2005. The book is divided into four main parts: Planning, Research, Data, and Education. It closely aligns with Shenzhen's strategy of building a culturally-oriented city and an international metropolis, emphasizing the theme of promoting the advertising industry's development through reform. It proposes new ideas for the system of advertising management and specific reform measures, which are not only practically feasible but also theoretically and practically forward-looking. To date, it represents the first collaboration between domestic Honda scholars and the industry to focus on the key issues and trends of the advertising industry in a specific district, offering significant reference value for improving advertising management.