Event Economy Operation. Management. Model

Author: Shi Changkui
Publisher:
Publish Date: 2006-06-01
Features: This book systematically and comprehensively organizes and summarizes the types of MICE (Meetings, Incentives, Conferences, and Exhibitions) economy, its operation and management models, as well as the development status of MICE economies in major global MICE powers and cities. It conducts exploratory research on the development of MICE economies in Beijing, Shanghai, and Guangzhou. Accompanied by a wealth of reference materials, the book enhances its informational content and readability. It is a comprehensive work on the MICE economy. The data is detailed, the content is rich and thorough. With this book in hand, you can get a bird's-eye view of the entire MICE economy. It is suitable for MICE economy professionals, MICE industry practitioners, government officials, business executives, students, and individuals interested in MICE.