eCRM marketing: Online marketing methods to obtain potential customers

Author: (Japan) Toshitake Hidesato
Publisher:
Publishing Time: Not available
Features: This book divides eCRM marketing into 98 specific questions and vividly explains the basics of consumer-oriented markets using numerous charts. It covers topics ranging from consumer-oriented markets to consumer-oriented online markets, the key points for attracting and retaining consumers, and the implementation steps for consumer-oriented online markets.