Business and Nonmarket Environments. 4th ed.

Author: David (USA)
Publisher:
Publish Date: 2004-10-01
Features: This book is the new edition of Professor Baron's best-selling work, "Business—Market and Nonmarket Environments," which has been completely updated in content. It thoroughly examines the interrelationships between the market and nonmarket environments in business, as well as how to effectively manage the issues arising from them. Another feature of this book is the inclusion of comprehensive case studies at the end of each section. The fourth edition contains 73 cases, including 20 new cases that emerged after the turn of the century, covering well-known companies such as Enron, Microsoft, eBay, Citigroup, Schering-Plough, BP, and Double-Click. These cases reflect issues ranging from environmental protection, pharmaceuticals, information technology, the internet, international trade, ethical issues, corporate social responsibility, the public and news media, competitive lobbying, antitrust, and regulation. The book also considers the complexities of business operations in developing countries, using the analytical framework and related case studies presented in the book to provide some analysis. The book is divided into five parts:
1. Strategy and Nonmarket Environments
2. Nonmarket Strategy and Government Agencies
3. Government and Markets
4. International Political Economy Analysis
5. Ethics and Responsibility