Rule-breaker. Rule-maker.

Author: Hou Guisong
Publisher:
Publishing Time: Not available
Features: This book selects 16 typical enterprises that have struggled in the Chinese market for more than 20 years since the reform and opening-up and have now become the "survivors." It analyzes these sample enterprises from eight aspects: corporate strategy, core competitiveness, human resource management, corporate culture, brand management, leadership, corporate innovation, and marketing management.