Guerrilla PR: 100 Success Strategies to Achieve Maximum Returns with Minimum Investment

Author: J. C. R. Lee (USA)
Publisher:
Publish Date: 2006-02-01
Features: Many people have great ideas, but few take the next step to turn these ideas into viable business operations. Perhaps they don’t know what the next step is, or they find that the so-called next step involves overcoming more than one obstacle. This book will help you determine what the next step is, help you overcome potential obstacles, and guide you to use specific methods to publicize your product or service. Public relations are a marketing tool that is easily overlooked, yet it is also low-cost, low-risk, high-efficiency, and easy to use (provided you understand it and know how to leverage it). Most people are unaware of the value of public relations for their business or how to achieve it. Guerrilla PR will show you the way. So what is the meaning of the term "guerrilla"? Simply put, guerrillas are business operators who substitute time, effort, and imagination for money. Unlike traditional marketing strategies of large companies, guerrilla marketing serves small business owners who have dreams rather than piles of banknotes. These guerrillas measure their performance in profits, not sales; they prioritize building relationships over accumulating money. Guerrilla entrepreneurs understand that the process is also a goal, and they don’t need to act hastily.