Five Steps to Winning Customers: 23 Most Guiding Marketing Decision Technologies

Author: Yin Chuan Gao
Publisher:
Publish Date: 2006-04-01
Features: How to make training transferable? How to take action immediately after training? How to transform phenomena into laws? How to make rationality enjoyable? This book offers practical insights to address these questions and help readers solve issues such as:
—How entrepreneurs can achieve customer positioning;
—How operators can find their own true customers;
—How marketers can gain an essential understanding of marketing.
The author organizes and presents a wealth of knowledge and methods, breaking through the growth bottlenecks in corporate marketing, eliminating structural stagnation in the marketing system, and helping businesses find strategic dynamic balance in marketing transformation.