Recreate Tsingtao: The Cultural Evolution of a Centennial Enterprise

Author: Xia Jun Yinshan
Publisher:
Publish Date: 2006-03-01
Features: In the face of the tide of capital power and economic globalization, have your enterprises realized that another special, invisible war is quietly unfolding, with the opponent being the enterprises themselves. The cultural transformation pain of Tsingtao Beer is an unavoidable challenge for every Chinese enterprise striving for excellence. Does your enterprise possess the fourth-level capability? Does your corporate culture have negative assets? How can enterprises undergoing transformation effectively eliminate cultural negative assets while integrating with modern, international culture?