E-commerce Basics and Practice (Second Edition)

Author: Yang Jianzheng
Publisher:
Publish Date: 2001-08-01
Features: This book is a fundamental tutorial for beginners in e-commerce, covering main topics such as an overview of e-commerce, technical and economic preparations for e-commerce, collection and organization of e-commerce information, online marketing strategies, online promotion strategies, electronic payment, e-commerce logistics, and e-commerce security management. Compared to the previous edition, this revision is not merely a replacement of data but rather significant adjustments and updates based on the recent development of e-commerce, making it more reflective of the overall picture of e-commerce development and application, with a more rational structure. The author has long been dedicated to e-commerce research, explaining the basic issues of e-commerce in an accessible manner with novel perspectives, substantial materials, and a close integration of theory and practice. This book can serve as a textbook for e-commerce, computer science, and business management majors in vocational colleges and secondary schools, as well as an introductory training manual for e-commerce. It is also an important reference book for marketing personnel, company managers, and consumers engaged in e-commerce activities. The book comes with a CD-ROM, providing corresponding teaching materials and experimental links. Accompanying this book is the published second edition of "Case Studies and Analysis of E-commerce Websites," and related information is also available on the USSTEC E-commerce website (http://www.usstec.com).
This book is a fundamental tutorial for beginners in e-commerce, covering main topics such as an overview of e-commerce, technical and economic preparations for e-commerce, collection and organization of e-commerce information, online marketing strategies, online promotion strategies, electronic payment, e-commerce logistics, and e-commerce security management. Compared to the previous edition, this revision is not merely a replacement of data but rather significant adjustments and updates based on the recent development of e-commerce, making it more reflective of the overall picture of e-commerce development and application, with a more rational structure. The author has long been dedicated to e-commerce research, explaining the basic issues of e-commerce in an accessible manner with novel perspectives, substantial materials, and a close integration of theory and practice. This book can serve as a textbook for e-commerce, computer science, and business management majors in vocational colleges and secondary schools, as well as an introductory training manual for e-commerce. It is also an important reference book for marketing personnel, company managers, and consumers engaged in e-commerce activities. The book comes with a CD-ROM, providing corresponding teaching materials and experimental links. Accompanying this book is the published second edition of "Case Studies and Analysis of E-commerce Websites," and related information is also available on the USSTEC E-commerce website (http://www.usstec.com).