Introduction to E-commerce: Business Perspective

Author: Wang Jian
Publisher:
Publish Date: 2007-03-06
Features: While comprehensively presenting all aspects of e-commerce to readers, this book highlights the relationship between modern information technology centered around the Internet and corporate business strategies, business models, and competitive advantages. It is suitable as a textbook for e-commerce courses in economics, business management majors, and can also serve as an introductory textbook for e-commerce majors in information-related fields. It also holds certain reference value for business managers in various industries. While comprehensively presenting all aspects of e-commerce to readers, this book highlights the relationship between modern information technology centered around the Internet and corporate business strategies, business models, and competitive advantages.