Author: (Australia) Samuel
Publisher:
Publish Date: 2005-01-01
Features: This case study provides an in-depth yet accessible analysis of the management and market decision-making of certain companies. Specific contents include: the strategic management of Ma Enterprise in Xi'an, China; the management practices of Lansin Supermarket; the management reforms of Qantas Airways Limited; and the marketing management strategy of McDonald's.
Case Study: Management and Marketing (English-Chinese Contrast)
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