Light is beautiful: The lightweight asset operation model of first-class enterprises

Author: Sun Li
Publisher:
Publish Date: 2003-01-01
Features: This book depicts a magnificent competitive landscape by introducing and comparing the strategic performance of enterprises such as Sunshine TV and News Corp, as well as Southwest Airlines and Shenzhen Airlines. It also introduces execution tools used by top-tier companies like Coca-Cola and Walmart in achieving lean asset operations.