Madison Avenue: The Amazing American Advertising Industry and Advertisers

Author: (USA) Martin Mayer
Publisher:
Publish Date: 1999-05-01
Features: The remarkable thing about the book Madison Avenue is its popularity. Cliff Lane Amory cheered for it, and David Ogilvy also applauded it, calling it the most effective defense for the advertising industry. It is from this that Madison Avenue became the synonym for "advertising." Madison Avenue is a portrait of the American advertising industry and the outstanding figures who have shaped it with their creativity and business acumen, as written by journalist Martin Mayer. During the writing of this book, Martin Mayer interviewed hundreds of the most outstanding figures in the industry--including advertising giants Bill Bernbach, J.W. Young, David Ogilvy, and R. Reeves. Martin Mayer vividly depicts classic cases in advertising history, in the process portraying the advertising companies that created these miracles and the hard work behind successful print and television advertisements. He also reveals the working model of the entire industry--the flow of (often wasted) creative and media funds, the various considerations behind marketing decisions, the debates that arise during the establishment of new businesses, and the fierce competition among agencies.