Tipping Point: One of the 75 books for business people selected by Fortune

Author: (USA) Malcolm Gladwell
Publisher:
Publish Date: 2006-01-01
Features: This is a brilliant work by Malcolm Gladwell, a staff writer for The New Yorker magazine. He explores the science of control and marketing models from a fresh perspective, starting with his research on sudden social trends. He argues that ideas, behaviors, information, and products often spread rapidly like an outbreak of an epidemic. Just as a single sick person can trigger a city-wide flu epidemic, or a few unruly workers can spark a crime wave in the subway, or a satisfied customer can fill a newly opened restaurant to capacity. These phenomena are all "social epidemics," and the moment they reach a critical mass is a "tipping point." Gladwell visited religious groups, successful high-tech companies, and the world's top salespeople. In the book, he analyzes several personality traits conducive to creating epidemics, dissects highly contagious events such as various trends, smoking, children's television, and commercial direct mail, and explains the underlying triggers. Through extensive and compelling research, he reveals the principles and methods for initiating and sustaining an epidemic. For business leaders, artists, thinkers, and designers, this book can help you find a new way to expand your influence and spread ideas. The Tipping Point is a mental adventure memoir, full of wit and highly infectious, leaving readers fully immersed in the charm and joy of ideas. What's particularly important is that this book serves as a mental navigation map, showing a new way to expand thinking. And he believes that an imaginative person, as long as they can find the right tipping point, can open a world full of surprises.