PR celebrities and planning cases

Author: Wang Qin
Publisher:
Publish Date: 2001-10-01
Features: This book tells the experiences and life pursuits of public relations practitioners in engaging in public relations activities. It elaborates on various theoretical viewpoints and schools of thought in public relations, allowing readers to understand the different claims of experts on core concepts of the field, including the theory of communication management, the theory of image, the theory of coordination, etc. It also introduces and analyzes their planned cases, including examples of corporate openings or marketing events, as well as other activities for enterprises.