Case (First Series): A Supplementary Reader for Chinese MBA Education

Author: Wu Xiaobo
Publisher:
Publish Date: 2005-09-01
Features: Centered around the case of Drucker and General Motors, the echoes lingered until the 1980s. In the preface to the 1983 edition of The Concept of the Corporation, Drucker still wrote with a touch of irony: "The executives of General Motors could not accept my fundamental views on management. They claimed to be pioneers of this discipline, so they could not accept the concept throughout The Concept of the Corporation: management is first and foremost a practice, although it uses many scientific research methods as tools, just like medicine. The case of a great company and a great management scholar has become a matter of the past, but for all corporate researchers, it has left us with some insights beyond the focal points of debate: How should we approach the study of enterprises? Is there a balance between mutual respect and academic independence? What kind of mature business spirit and professional mindset should we possess? When we encounter questions, we have already found the direction. It is precisely from these questions that we have founded Cases Today and attempted to follow in Drucker's footsteps.